As an architectural calling card, corporate real estate embodies the external values of the companies working there. Used strategically, they can also help to position the company in the competitive arena. This gives them the opportunity to win the "War for Talents" with attractive workplace design. Environmentally conscious companies can show the importance of sustainability by embracing a particularly small ecological footprint of their corporate building. In addition, corporate real estate is a strategic lever for generating cost advantages. In knowledge-intensive sectors, such as newspaper publishers and media houses, corporate buildings are the second highest cost factor after personnel costs. But it is also an important capital investment: while in the USA only 20 % of the companies own the property they use, in Germany the figure stands at 70 %. According to a recent ZIA study, the capital tied up in corporate real estate amounts to more than 2 trillion euros. The advancing digitisation will change the business models of editorial offices and publishers dramatically. Against this backdrop, it is strategically much more sensible to invest in new formats than to refurbish aging corporate properties. The FAZ has therefore sold its 30-year-old company headquarters in the Gallusviertel and will rent the modern office tower designed by Eike Becker_Architekten in Europaallee in 2021. A decision of high symbolic power.