With their design for an office building on Europa-Allee, Eike Becker_Architekten won an international competition conducted by the city of Frankfurt. The aim was to create a building that would refer both to the opposite residential tower as well as to Europa-Allee and Europapark. The high-rise office building consists of two slender discs which, above the seven-storey boulevard, take up the lively design language of the Praedium opposite. The two discs are turned out of the axis and shifted against one another. One half of the building points eastwards towards the skyscraper silhouette through the cantilever in the upper part and the other half westwards towards the Europagarten, thus connecting the west with the east. The building, which is an architectural commitment to the European idea, will become the new headquarters of the Frankfurter Allgemeine Zeitung upon completion. At the beginning of 2021, the media company and its approximately 1,000 employees will move from the Gallus to the nearby European quarter. Retail and gastronomy areas on the ground floor underline the urban character of the building and increase the quality of residence. The office tower is complemented by an eight-storey hotel complex with 348 rooms.
Corporate Real Estate
Rem Koolhaas is building for Axel-Springer-Verlag, E2A for taz, Caruso St John for Gruner + Jahr and Eike Becker_Architekten for Frankfurter Allgemeine Zeitung. There is a sense of departure among newspaper publishers. Against the backdrop of ongoing digitisation, publishers are investing in the future. After all, company representative offices are just as obsolete as outdated technology. Modern architecture is intended to symbolise the entry into a new media age. The organisational, structural and procedural course for the digital transformation is to be set in a contemporary, inspiring ambience.
Architecture can be a valuable strategic instrument for positioning and differentiation in international competition. Approaches that focus solely on the design quality of the building and thus only aim at the external effect fall short of this ambition. Rather, corporate architecture should reflect the identity of the company as well as its products and services. Ideally, it is the three-dimensional reduction of multidimensional, multi-layered corporate values. Due to economic and social influences, the identity of a company is not a fixed entity, but rather the result of continuous further development. Since the average life cycle of commercial real estate is between 50 and 60 years, it is possible that the tailor-made architectural suit will no longer be able to keep pace with entrepreneurial change and will eventually become too tight. If the building can no longer be adapted to the new CI through conversions and extensions, a new tailor-made suit is necessary that embodies the change in the interior to the exterior.